POPBAR

Hi [Name / Editor], I wanted to flag a new Concord business opening that I think would resonate with your readers. Popbar — the handcrafted gelato and sorbetto pop brand — is opening a new kiosk at The Veranda in Concord on [OPENING DATE]. The kiosk is owned and operated by Sarabjit and Nitin Bajaj, a father-and-son team returning to the Veranda with a brand new build. What I think makes this a good story beyond a typical opening announcement: The kiosk itself was over a year in the making. Sarab and Nitin had to engineer a purpose-built production kiosk that met Contra Costa County permitting requirements — working through fire code, seismic specs, and city permits for a structure that's genuinely novel for this market. They persisted through every obstacle. It's a story about local entrepreneurs doing the hard work to bring something quality to their community. On the product side: every pop is made fresh on-site. No pre-packaged product. Gelato and sorbetto crafted daily, dipped to order in chocolate, finished with premium toppings. Happy to arrange a pre-opening tasting for you, connect you with Sarab or Nitin for a quote, or send over high-res photos. Whatever's most useful for your format. Best, Sarabjit Bajaj Owner, Popbar Concord concord.pop-bar.com

Hi [Name], Quick pitch — a new East Bay food opening I think fits your coverage: Popbar is opening a from-scratch gelato and sorbetto kiosk at The Veranda in Concord on [OPENING DATE]. Every pop handmade daily. Dipped to order. 14+ flavors. The owners — Sarab and Nitin Bajaj — spent 14+ months designing and permitting a custom kiosk for this location. They worked through fire inspectors, city engineers, and mall construction requirements to get here. The patience and obsession with getting it right is the real story. The product is the other half: this isn't a chain scoop shop. Everything is produced in-kiosk, fresh, using Popbar's proprietary recipes. You can watch your pop get made. Available for a tasting visit, owner Q&A, or product photos — whatever works for your format. Location: The Veranda, 2310 Salvio St, Concord CA Website: concord.pop-bar.com Instagram: @popbarconcord — Andrew Collins, Co-Owner, Popbar USA andrew@pop-bar.com · (212) 444-8141

Hey [Name], We're fans of your content — your East Bay food posts are exactly the kind of thing people here actually need. We're opening Popbar Concord at the Veranda on [OPENING DATE] — handcrafted gelato and sorbetto pops made fresh daily, dipped to order in chocolate, topped however you want. Very photogenic, genuinely delicious. We'd love to have you in before we officially open for a complimentary tasting. No strings attached — no paid partnership, no required post. Just come try it and share honestly if you love it. Interested? Reply here or email us at [EMAIL] and we'll set up a time this week. — Nitin Bajaj, Popbar Concord @popbarconcord

Hi Concord neighbors — We're Sarab and Nitin Bajaj, and we're excited to announce that Popbar is opening at The Veranda in Concord on [OPENING DATE]! We make handcrafted gelato and sorbetto pops on a stick — every pop made fresh at the kiosk, daily. You pick your flavor, we dip it in chocolate to order, you choose your topping. It takes about 60 seconds and it's delicious. We're a local family business and the Concord community means everything to us. Come say hi when we open — we'd love to meet you. 📍 The Veranda, 2310 Salvio St, Concord CA 🌐 concord.pop-bar.com 📸 @popbarconcord — Sarab & Nitin