POPBAR

Press Release — Concord Kiosk Opening
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How to use this press release: Fill in [OPENING DATE] before sending. Email the finalized release to local media contacts listed in the Media Pitches doc. Also share with CenterCal / Veranda management for joint distribution through their channels. See Media Pitches doc for target outlet list.
For Immediate Release
Contact: Andrew Collins
andrew@pop-bar.com
(212) 444-8141
Popbar Returns to the Veranda:
New Artisan Gelato Kiosk Opens in Concord
Beloved East Bay pop brand reopens at CenterCal Veranda with purpose-built
production kiosk — handcrafting gelato and sorbetto pops fresh daily

Popbar, the internationally recognized artisan gelato and sorbetto pop brand, is opening a brand-new production kiosk at the Veranda shopping center in Concord, California. The location marks a homecoming for Popbar at the Veranda — and for the Bajaj family, who are returning to a space and community they love.

The Concord kiosk is owned and operated by Sarabjit "Sarab" Bajaj and his son Nitin, longtime Popbar franchisees who previously operated at the Veranda before this fresh start. Their new build is a purpose-engineered production unit: every gelato and sorbetto pop is made fresh on-site, daily, using Popbar's proprietary recipes. Guests choose a base flavor, have it dipped to order in white, dark, or milk chocolate, and finish it with premium toppings — all in under 60 seconds.

"Coming back to the Veranda feels like coming home. We've been working toward this for over a year — getting the kiosk designed, permitted, and built from scratch. We couldn't be more excited to finally be here and serve the Concord community again."
— Sarabjit Bajaj, Owner, Popbar Concord

The kiosk structure itself is a first-of-its-kind build for the Concord market. Sarab and Nitin worked with architects, city permitting officials, and CenterCal's construction team to engineer a custom kiosk that meets Contra Costa County code requirements while delivering full production capability in a compact footprint. The result: a sleek, efficient kiosk that produces every item on the menu in-house.

Popbar Concord will open with a lineup of more than a dozen flavors — nine gelato varieties including Vanilla Bean, Pistachio, Dark Chocolate, Sea Salt Caramel, and Coffee, alongside five sorbetto flavors including Mango, Lemon, Raspberry, and Passion Fruit. All pops are available with dip and topping add-ons. Mini pops at $3.50 make the experience accessible for all ages.

"Sarab and Nitin are exactly what franchising should look like — people who are genuinely invested in their community, obsessed with the product, and willing to do the hard work to get it right. Having Popbar back at the Veranda is something the whole brand is proud of."
— Andrew Collins, Co-Owner, Popbar USA

The Concord kiosk is located at The Veranda, 2310 Salvio Street, Concord, CA 94520, and is open during Veranda mall hours. Online information is available at concord.pop-bar.com. Follow Popbar Concord on Instagram at @popbarconcord.


About Popbar

Popbar is an artisan gelato, sorbetto, and frozen yogurt pop brand founded in New York City in 2010. Every pop is handmade on-site using premium ingredients — no artificial flavors or colors. Popbar operates franchise and corporate locations across the United States and internationally. More information: pop-bar.com.

About The Veranda at CenterCal

The Veranda is CenterCal Properties' premier outdoor lifestyle center in Concord, California, featuring a curated mix of dining, retail, and entertainment in an open-air environment designed for the Contra Costa community.

Media Contact:
Andrew Collins, Co-Owner — Popbar USA
andrew@pop-bar.com · (212) 444-8141

Franchisee / Local Contact:
Sarabjit Bajaj, Owner — Popbar Concord
concord.pop-bar.com
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